From credit bureau to insights company.
People have long known TransUnion as a “Big Three” credit bureau. But they’re so much more.
In addition to a comprehensive global rebrand, we developed a purpose-driven mission and turned it into a global communications platform.
During employee and customer interviews, we realized most referred to the company as "TU". Naturally, we adopted this shorthand for the new logo.
DELIVERABLES
Mission, values
Tone of voice
Visual identity
Launch event(s)
Digital guidelines
Brand book
With this simple, versatile symbol, we were able to tell a broader purpose-driven story with a set of illustrative icons.
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