Unifying a global brand with an inspired mission.
Samsung brand building and product pushing.
Year after year, Samsung's innovative products and ideas challenge what's possible. The Korean company—and its 275k employees—are united with the common mission to "defy barriers".
While at Leo Burnett, I was responsible for activating the new creative platform, Do What You Can't, both internally and externally.
DELIVERABLES
Broadcast film
Global events
Employee activations
Web and social content
Broadcast film
Global events
Employee activations
Web and social content
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