I volunteered to bring the TED experience to Chicago three years in a row. Just like the parent event, TEDxMidwest gathers though leaders to share ideas and shape the industry landscape—and aims for the same high standards in experience and execution.
As event Creative Director and a member of the organizing committee, I led branding and creative for TEDxMidwest and it’s 650+ attendees.
This included developing the theme and pulling it through all communication touchpoints like programs, brochures, badges, videos and signage.
The 2013 event in particular was a hit. The theme, Hidden Gems, encouraged attendees to engage with fellow event-goers, share their own stories and uncover the "gems" that would inspire ideas and action.
The concept was reinforced through a personalized and impassioned aesthetic, which we leveraged on name badges and installations to spark conversations.
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