Bringing a family of brands together under one roof.
For the first time in their storied history, Kraft was shifting their brand architecture from a house of brands to a master brand.
This included auditing and organizing the products; creating a key visual to unite the brand; redesigning packaging and the in-store experience; launching with our new campaign, Family Greatly, during the Super Bowl.
DELIVERABLES
Product architecture
Brand guidelines
Broadcast campaign
Photography library
Refreshed packaging
Office experience
Product architecture
Brand guidelines
Broadcast campaign
Photography library
Refreshed packaging
Office experience
Product architecture
Brand guidelines
Broadcast campaign
Photography library
Refreshed packaging
Office experience
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