Bringing a family of brands together under one roof.

For the first time in their storied history, Kraft was shifting their brand architecture from a house of brands to a master brand.

This included auditing and organizing the products; creating a key visual to unite the brand; redesigning packaging and the in-store experience; launching with our new campaign, Family Greatly, during the Super Bowl.

DELIVERABLES

Product architecture
Brand guidelines
Broadcast campaign
Photography library
Refreshed packaging
Office experience



Product architecture
Brand guidelines
Broadcast campaign
Photography library
Refreshed packaging
Office experience
Product architecture
Brand guidelines
Broadcast campaign
Photography library
Refreshed packaging
Office experience
Wiesner.com_Cases_Simplified76
Wiesner.com_Cases_Simplified77
Wiesner.com_Cases_Simplified78
Wiesner.com_Cases_Simplified79
Wiesner.com_Cases_Simplified80
Wiesner.com_Cases_Simplified81
Wiesner.com_Cases_Simplified82
Wiesner.com_Cases_Simplified83
Wiesner.com_Cases_Simplified84
Wiesner.com_Cases_Simplified85

Additional Case Studies

RipplingBrand Identity

SamsungAdvertising Campaign

IntuitBrand Identity

DWYCAdvertising Campaign

AntronBrand Identity

VivianiPackaging

StrivrBrand Identity

Papa WilliesBrand Identity

TEDxEvent

Chicago LightsBrand Identity

TransUnionBrand Identity

PlantersPackaging

ShakaBrand Identity

Art DirectionArt Direction

CREDITS

Creating this work took a village. Big thanks to all the talented folks who helped realize these ideas.

©2020 COPYRIGHT NICK WIESNER. RIGHTS RESERVED BY RESPECTIVE OWNERS.