B2B SaaS technology has a reputation for being boring and niche; this is especially true for software that serves human resources and IT teams, because their work is often underappreciated and labor intensive. As a result, companies in the space tend to focus their marketing on minimizing the negative parts of these jobs. But we wanted to do things differently by recognizing the humor in HR and IT.
So, we launched our first-ever national brand campaign to highlight how back office work can actually be magical, funny, and even a little cheeky.
Additional Case Studies
Papa WilliesBrand Identity
Chicago LightsBrand Identity
Art DirectionArt Direction