Galaxy S9: The Camera. Reimagined.

Samsung brand building and product pushing.

With the Galaxy S9, Samsung reimagined the smartphone camera. Like the human eye, it’s dual aperture lens captures top quality photos in low light or bright light. And this is just one of it’s barrier breaking features.

DELIVERABLES

Broadcast film
Global events
Employee activations
Web and social content

To launch the Galaxy S9, we began with a teaser film that introduced the feature-focused campaign, The Camera Reimagined.

We teased the reveal which would take place at the CES Unboxed event. The key visual, a dandelion, accentuated the phone's infinity-edged display by wistfully flowing from one device to the next.

The launch film, directed by Stacy Wall, follows a group of friends on a trip to demonstrate the phone's powerful features in action.