Galaxy S9: The Camera. Reimagined.

Samsung brand building and product pushing.

With the Galaxy S9, Samsung reimagined the smartphone camera. Like the human eye, it’s dual aperture lens captures top quality photos in low light or bright light. And this is just one of it’s barrier breaking features.

DELIVERABLES

Broadcast film
Global events
Employee activations
Web and social content
Broadcast film
Global events
Employee activations
Web and social content
Wiesner.com_Cases_Simplified_Samsung2

To launch the Galaxy S9, we began with a teaser film that introduced the feature-focused campaign, The Camera Reimagined.

Wiesner.com_Cases_Simplified34
Wiesner.com_Cases_Simplified35

We teased the reveal which would take place at the CES Unboxed event. The key visual, a dandelion, accentuated the phone's infinity-edged display by wistfully flowing from one device to the next.

The launch film, directed by Stacy Wall, follows a group of friends on a trip to demonstrate the phone's powerful features in action.

Additional Case Studies

RipplingBrand Identity

IntuitBrand Identity

DWYCAdvertising Campaign

AntronBrand Identity

KraftAdvertising Campaign

VivianiPackaging

StrivrBrand Identity

Papa WilliesBrand Identity

TEDxEvent

Chicago LightsBrand Identity

TransUnionBrand Identity

PlantersPackaging

ShakaBrand Identity

Art DirectionArt Direction

CREDITS

Creating this work took a village. Big thanks to all the talented folks who helped realize these ideas.

©2020 COPYRIGHT NICK WIESNER. RIGHTS RESERVED BY RESPECTIVE OWNERS.