Bringing the brand and product together.
Founded in 2016 by Parker Conrad and Prasanna Sankar, Rippling helps businesses manage and automate all their employee systems—payroll, benefits, computers, apps—through a single platform.
Rippling's customers range from from fast-growing tech startups to Midwestern manufacturing companies. The brand needs to resonate powerfully with all of them. An evolution was in order.
DELIVERABLES
Mission, values, voice
Brand identity
Logo and guidelines
Employee swag
Conceptually, the icon embodies three things: the “R” in Rippling, the visual of a ripple, and—of course—people.
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