Founded in 2016 by Parker Conrad and Prasanna Sankar, Rippling helps businesses manage and automate all their employee systems—payroll, benefits, computers, apps—through a single platform.
Rippling's customers range from from fast-growing tech startups to Midwestern manufacturing companies. The brand needs to resonate powerfully with all of them. An evolution was in order.
Conceptually, the icon embodies three things: the “R” in Rippling, the visual of a ripple, and—of course—people.
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