For Brian Merel, food is life. So when opened his first restaurant he decided to bring together the things he loves most: his Grandpapa Willie, The Band Phish, and BBQ.
Copy wise, we sourced some of Trey's best lyrics and infused our own flavor. For the look, we created with off beat food visuals and a loose logo system. That along with the black and white palette set a no-fuss vibe.
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