Phish inspired BBQ joint.

For Brian Merel, food is life. So when opened his first restaurant he decided to bring together the things he loves most: his Grandpapa Willie, The Band Phish, and BBQ.

Copy wise, we sourced some of Trey's best lyrics and infused our own flavor. For the look, we created with off beat food visuals and a loose logo system. That along with the black and white palette set a no-fuss vibe.

DELIVERABLES

Logo kit and illustrations
Menu and menuboard
Swag

Wiesner.com_Cases_Simplified_081121
Wiesner.com_Cases_Simplified_2-33
Wiesner.com_Cases_Simplified_2-32
Wiesner.com_Cases_Simplified_2-3
Wiesner.com_Cases_Simplified_2-26
Wiesner.com_Cases_Simplified_2-28
Wiesner.com_Cases_Simplified_2-211
Wiesner.com_Cases_Simplified_2-27
Wiesner.com_Cases_Simplified_2-29
Wiesner.com_Cases_Simplified_2-210

Additional Case Studies

RipplingBrand Identity

SamsungAdvertising Campaign

IntuitBrand Identity

AntronBrand Identity

DWYCAdvertising Campaign

KraftAdvertising Campaign

VivianiPackaging

StrivrBrand Identity

TEDxEvent

Chicago LightsBrand Identity

TransUnionBrand Identity

PlantersPackaging

ShakaBrand Identity

Art DirectionArt Direction

CREDITS

CREDITS

Creating this work took a village. Big thanks to all the talented folks who helped realize these ideas.

©2021 COPYRIGHT NICK WIESNER. RIGHTS RESERVED BY RESPECTIVE OWNERS.