Transforming a beloved company into an iconic brand.

Innovative products, enviable culture, 35 years of record-shattering growth—Intuit has long been Silicon Valley’s best kept secret.

But brand awareness metrics told a different story. People love the products, but name recognition was about 6%. Among other things, that made it hard to attract top talent.

The strategy was to shift from a set of standalone products to one Intuit ecosystem. This involved reimagining brand architecture and brand identity, and impacted all Product and Marketing touchpoints.

DELIVERABLES

Brand architecture
Voice and tone
Product identities
Photography style
Company events

To inspire employees, we developed an expressive look and feel for internal events. The work created visual cohesion and boosted internal engagement.

Externally, we partnered with Refinery29 and The Hustle, with a shared mission to Power Prosperity. This included events like 29Rooms and HustleCon, plus branded content and educational workshops.